Robinhood Shares Hit $100 Milestone as AI Trading Goes Public

Users can now connect AI agents via the company’s Model Context Protocol (MCP) server, granting them specific authority to manage investments. While the system automates complex tasks, Robinhood maintains that investors retain final oversight, setting the parameters for how much control these digital agents exercise over their capital. The rollout marks a significant shift from previous testing phases, placing automated investing tools directly into the hands of the platform's retail audience.

Financial analysts have responded with optimism, fueling the stock's recent momentum. Goldman Sachs recently increased its price target for HOOD shares to $108, citing the firm's aggressive product expansion. Beyond the AI initiative, Bernstein analysts project that Robinhood’s prediction market revenue could reach $586 million by 2026, bolstered by high-volume events like the World Cup. These developments, paired with the company’s new regulatory approval to act as an IPO underwriter, underscore a broader strategy to diversify its revenue streams beyond standard commission-based trading.