European Family Offices Scout Hong Kong Expansion

The influx of interest highlights a broader trend of wealth migration toward the East, as firms seek closer proximity to China’s technology sector and local property markets. Jason Fong, global head of family offices at InvestHK, confirmed his agency is actively assisting these entities, which constitute 19 percent of the 160 active cases currently under review. While specific names remain undisclosed, the move underscores Hong Kong’s competitive stance against other regional centers like Singapore.

Market data from Deloitte indicates the city’s single-family office count climbed 25 percent over the last two years, reaching approximately 3,384 by the end of 2025. This growth coincides with findings from the Boston Consulting Group, which recently noted that Hong Kong is positioned to overtake Switzerland as the world’s leading cross-border financial hub. Beyond mere economic shifts, the migration is often driven by generational changes, as younger family members prioritize direct access to Asian investment opportunities over traditional European strongholds.