The survey, conducted by Morning Consult among 2,192 U.S. adults, reveals a significant gap between current market reality and consumer expectations. While 64% of Americans view the provider's brand as the primary factor in trusting a payment method, stablecoins remain unfamiliar to 56% of respondents. Visa clarified that the 56% interest figure is based on hypothetical protections, as current stablecoins do not carry FDIC-style deposit insurance or federal backing.
Regulatory efforts remain in flux as agencies navigate the GENIUS Act framework. Federal authorities continue to distinguish between 1:1 reserve backing and actual deposit insurance, noting that stablecoin reserves do not currently receive pass-through protection. This caution comes as remittance-related fraud remains a top concern, with 36% of U.S. respondents reporting encounters with international transfer scams and 44% expressing fear over AI-driven deepfakes.
Despite the need for clearer consumer safeguards, Visa is aggressively scaling its own infrastructure. The company reports over 160 stablecoin-linked card programs on its network, with annualized settlement volume exceeding $20 billion as of September—a fifteen-fold increase compared to the previous year. Through its new beta platform for financial institutions, Visa continues to integrate support for assets like Open USD across nine different blockchains, aiming to bridge the gap between legacy banking systems and digital currency rails.
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