J Safra Sarasin Opens Athens Office to Capture Greek Wealth

The Greek branch, which received formal registration from the Bank of Greece, became operational yesterday. Lia Pittaouli leads the new office, reporting directly to Jules Moor, the CEO of Banque J Safra Sarasin (Luxembourg) SA. The bank intends to leverage its Luxembourg booking center to offer bespoke solutions to local families and institutions, emphasizing its long-standing focus on private wealth and sustainable investment strategies.

Jules Moor described the expansion as a confirmation of the group’s commitment to the region, positioning the firm to serve what he labeled a strategically important market. With over $460 billion in assets under management, the J Safra Sarasin Group currently operates in more than 35 locations across Europe, Asia, the Middle East, Latin America, and the Caribbean. Pittaouli noted that the bank’s family-owned structure and 35-year history in sustainable finance serve as the primary pillars for its growth strategy in Greece.